Sunday, September 13, 2015

Pink Ribbon Walk 2015

[Media Invite]

Before I was a mom, I think really little about my breasts as a woman. Only after I breastfeed my eldest for 18 months and the youngest for 29 months and counting now, that I began to feel how important my breasts and health are to me!

It really troubled me to learn that more than 25% of all cancers diagnosed in women are breast cancers, and between 2010 and 2014, about 1,856 women were diagnosed to have breast cancer in Singapore each year! (More information can be found here about the statistic.) Breast cancer is a life-threatening disease, yet do you know that it is curable if detected early!


Pink Ribbon Walk (PRW), organised by Breast Cancer Foundation (BCF), returns this year on 3 October 2015! BCF hopes that by raising awareness of breast cancer and encouraging women to screen themselves regularly, breast cancer will be detected earlier and the chances of surviving the disease will be greatly enhanced! 

This walk aims to bring breast cancer fighters, survivors and supporters together in a symbolic 3.2km walk with Ms Low Yen Ling, Parliamentary Secretary, Ministry of Social and Family Development and Ministry of Culture, Community and Youth, as this year’s Guest-of-Honour. Ms Low is also the Mayor of the South West District.

Apart from emphasising the importance of a healthy lifestyle, PRW also hopes to raise awareness of breast cancer amongst others who are unfamiliar with or unaware of the gravity of the disease. This event is in conjunction with the internationally recognised Breast Cancer Awareness Month.

I urged all women, especially mothers, to bring your family to join in this meaningful walk! There will be fun activities for young and old at the carnival taking place before the walk! Commencing at 2pm at the Waterfront Promenade’s Event Square, the carnival is also open to members of the public. 

Participants having fun in PRW2014 (Image from PRW website)

With an estimated turnout of 6,000 participants, expect waves of pink – the internationally recognised colour for breast cancer awareness – to take over Singapore’s evening skyline as the walk flags off at 5pm! 

Sea of Pink as the walk commences in PRW2014 (Image from PRW Website) 

If you are keen, registration is still open today www.pinkribbonsingapore.com. All participants will receive a PRW tee-shirt, goodie bag and a chance to win great prizes in the lucky draw. Event partners and sponsors include local household names such as Sufood, Essilor Crizal, WINX, Pangdemonium, NestlĂ© Fitnesse, Jean Yip, Blackmores®, Physical ABuse, and many more. 

We will also be able to mingle with the cast from Pangdemonium’s upcoming play, Chinglish, as well as fairies from WINX! 

Full details of Pink Ribbon Walk 2015 are as follows:

Date: 3 October 2015 (Saturday)
Time:  2pm – Carnival Commences
           5pm – 3.2km Walk Commences

Venue: Marina Bay Event Square @ Waterfront Promenade

Registration at www.pinkribbonsingapore.com

Ticket Prices 
Image from PRW


ABOUT BREAST CANCER FOUNDATION

Breast Cancer Foundation (BCF) is a non-profit organisation set up in 1997 with the mission to eradicate breast cancer as a life-threatening disease. Being an advocacy group, BCF propagates awareness and education through talks, events, exhibitions and publications, and advocates early detection through regular screening. Support and volunteer programmes are organised for survivors and their family members, caregivers and volunteers through counselling, training, empowerment and ‘Healing Through The Arts’ activities. BCF is one of the few breast cancer advocacy groups in the world with a Men’s Support League to emphasise men’s role in society’s fight against this affliction. For more information, visit http://www.bcf.org.sg or call 6352 6560.

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